Luego de adentrarnos en las categorías en salud, con los ganadores en Pharma Lions y Health Lions, ahora nos centraremos en la creatividad pura en diversos tipos de compañías. Los Direct Lions celebran la respuesta impulsada por la creatividad y establecimiento de relaciones entre los consumidores o clientes.
En esta categoría veremos publicidades, que influyen directamente en el comportamiento del consumidor, a través de una llamada a la acción o la producción de una respuesta medible, que se relaciona directamente con ellos, nosotros lo conocemos como Mercadeo Directo.
Grand Prix – Direct Lions 2016
Swedish Tourist Association – The Swedish Number
Oro – Direct Lions 2016
REI – #OptOuside
Pantene – #Daddo
Macma – Manboobs
Beats By DRE – Straight Outta
Microsoft – Survival Billboard
Heineken – Brewtroleum
Intermarché – Sugar Detox
Art Institute Of Chicago – Van Gogh BNB
Burger King – McWhopper
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